MARKETBRIGHT TAPS INSIDEVIEW TO BRING SALES 2.0 BENEFITS TO ORGANIZATION

SalesView Helps Marketbright Attain Immediate Results Identifying and Engaging with Prospects

San Francisco, CA (January 6, 2009)—InsideView today announced that Marketbright, a leading on-demand marketing automation solution, has implemented InsideView’s unique on-demand Sales 2.0 application, SalesView, to increase its sales intelligence and account research efforts. SalesView, a leading Sales 2.0 application, combines socialprise technology that harvests relevant intelligence living across the social Web with seamless CRM mash-ups to arm sales teams with the insights needed to discover profitable leads and close opportunities more efficiently.

Marketbright selected SalesView to gain greater visibility and insight into target sales accounts with the objective of improving sales team productivity and accelerating its sales cycle. A key factor for Marketbright in choosing SalesView was the tight integration with Salesforce.com. The mash-up provides account executives real-time access to relevant news alerts and relationship analysis, as well as intelligently aggregated research results from both traditional editorial sources and social media, all within Salesforce.com. The comprehensive, real-time intelligence delivered to their fingertips has helped Marketbright’s sales representatives accelerate their prospecting effort and improve their understanding of prospects’ needs. After deploying SalesView, Marketbright realized immediate productivity gains, including a 50-percent decrease in time needed for pre-qualification research.

“InsideView delivers a wide breadth of relevant intelligence directly to our sales team, helping them identify and engage with the right prospects at the right time,” said Mike Pilcher, vice president at Marketbright. “Our team can access the sales intelligence delivered by SalesView directly in Salesforce.com, resulting in significant efficiencies in our prospect research efforts and lead conversion times – especially critical in these challenging economic times.”

“Marketbright is in a leading role in the marketing automation industry and it’s great to see them integrating Sales 2.0 technology into their daily processes,” said Rand Schulman, chief marketing officer at InsideView. “By taking advantage of the vast amount of useful data that is living on the social Web, Marketbright’s sales team will be able to tap into better information faster, which will ultimately lead to closing more deals.”

InsideView’s breakthrough Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales-team productivity by delivering a one-stop shop for prospecting needs and accelerating the sales cycle by enabling sales people to call the right prospects at the right time.

About Marketbright
Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Serena Software, VMware and Avid to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com.