CAST IRON SELECTS INSIDEVIEW TO ACCELERATE SALES PRODUCTIVITY

Data Accuracy and Relevance Primary Drivers in Decision to Replace OneSource with SalesView

SAN FRANCISCO, CALIF., March 4, 2009—InsideView today announced that Cast Iron Systems, the leading SaaS and Cloud integration company, has selected SalesView to replace OneSource as its sales intelligence solution, adding to a growing list of OneSource converts. Cast Iron’s decision was driven by their need to improve the quality and the relevance of the data the sales team relies upon during the lead qualification process. SalesView, a leading Sales 2.0 application, combines relevant intelligence harvested from traditional editorial sources and emerging social media with seamless CRM mash-ups to arm the Cast Iron sales team with the insights needed to qualify profitable opportunities more effectively.

Unlike OneSource, which is a research tool that provides basic company and contact information, SalesView delivers accurate, relevant and timely business insights directly to sales representatives. SalesView captures this rich intelligence from thousands of content sources, including specialized research providers like Hoover’s, D&B and Reuters; Web 2.0 data providers Jigsaw and ZoomInfo; social networks like Facebook and LinkedIn; and over 20,000 online news sources. In addition to being the go-to source for detailed company information, SalesView also helps Cast Iron sales reps call the right prospects at the right time by alerting them to key business events and relationships that represent real sales opportunities. Another key factor in the decision process was SalesView’s seamless mash-up with Cast Iron’s CRM solution. The mash-up provides account executives with real-time access to relevant news alerts, relationship analysis as well as intelligently aggregated research results, all within their CRM.

“We became aware of SalesView due to its excellent reputation among sales executives. The completeness of the prospect data and the relevance of the alerts, coupled with its powerful CRM mash-up make SalesView a highly effective sales productivity enhancer,” said George Gallegos, vice president of sales at Cast Iron. “The insights we gain from SalesView are key to qualifying opportunities early in the sales cycle so that we focus our efforts only on those prospects who fit squarely into our sweet spot.”

“We’re pleased that Cast Iron, who has a track record of deploying progressive Sales 2.0 solutions, has the confidence in the intelligence delivered by SalesView to make it a core part of its day-to-day sales process,” said Gordon Anderson, vice president of content at InsideView, who also previously served as VP and editor in chief of Hoover’s. “Our unique 'entity triangulation' technology enables us to provide the most complete and accurate company and contact profiles possible by comparing similar profiles across multiple data sources, and reconciling any conflicts. Our approach to data accuracy is critical to success because of the proliferation of data sources, which often results in conflicting or incorrect data for sales people.”

InsideView’s unique Sales Intelligence application, SalesView, discovers sales opportunities across both traditional editorial sources and emerging social media and presents them directly within the CRM application for optimum impact. SalesView maximizes sales team productivity by delivering a one-stop shop for prospecting needs and accelerates the sales cycle by enabling sales people to call the right prospects at the right time.

About Cast Iron Systems
Founded in 2001, Cast Iron Systems is The #1 SaaS & Cloud Integration Company™. With thousands of customer integrations across all industries and around the world, including Allianz, British American Tobacco (BAT), Amerisource Bergen, Emerson, IBA Molecular, Krueger International, Peet's Coffee & Tea, PGP Corporation, salesforce.com, The Sports and Tesla Motors, among many others, companies are benefiting from the simplicity, speed, and flexibility of the Cast Iron integration solution to integrating SaaS with the enterprise in just days. Backed by Sequoia Capital, Norwest Venture Partners and Lehman Brothers, Cast Iron is privately held and led by experienced technology executives from Informatica, Oracle, PeopleSoft, Siebel, Vitria and webMethods. For more information about Cast Iron, please visit http://www.castiron.com.