INSIDEVIEW WINS BEAGLE RESEARCH GROUP'S 2008 WIZKID AWARD

APRIL 14, 2008

Highlights InsideView as Helping Take CRM to the Next Level and Giving Customers a Competitive Advantage in the Sales Process

SAN FRANCISCO, CALIF. —April 14, 2008—InsideView today announced it has been named a recipient of Beagle Research Group’s 2008 WizKid Award.  Since 2004, the WizKid award has annually recognized some of the best and brightest leaders in CRM. This year, InsideView was one of seven companies honored for reinventing business processes in their specific industries.

Selected by Beagle Research Group, a consulting and market research organization focused on emerging companies and technologies, InsideView won top marks based on Rearden Commerce’s deployment of the company’s unique on-demand Business Search and Intelligence SalesView application.  Beagle Research penned a report showcasing Rearden Commerce’s experience with InsideView, detailing its implementation, ease of use and integration within Salesforce. The report is available at: http://beagleresearch.com/.

Rearden uses InsideView’s SalesView application to bring insight gained from subscription-based and user-generated sources to the enterprise. As one of the first Socialprise applications, SalesView aggregates and delivers relevant customer data, through specialized research providers and social networks, within a customer relationship management (CRM) application.

“This year’s WizKids showed innovation and fresh ideas for CRM and SaaS,” said Denis Pombriant, author of the WizKids award. “Previously, vendors have offered limited functionality, but with new integration and adoption, companies are able to interact with consumers in original ways.” 

“This past year, our company has worked hard to provide small to mid-market customers with the ability to leverage the rich, unstructured data living on social networks to capture and share the insights garnered in a way that is applicable for the enterprise,” said Umberto Milletti, CEO of InsideView. “This goal has been validated by a number of customers, such as Rearden Commerce, and it’s rewarding to be recognized as a leader by a trusted and respected analyst firm like Beagle Research.”

SalesView, InsideView’s flagship application, is specifically designed to mash-up social data with enterprise-grade search and intelligence capabilities, to help sales teams automate prospecting, accelerate sales cycles and ultimately close deals. As one of the first true examples of a Socialprise application, SalesView presents relevant customer data discovered and distilled through web harvesting, specialized research providers and social networks, within the familiar context of a customer relationship management (CRM) application. Socialprise applications are the convergence of social media and enterprise applications, and emerge as a mash-up of both the information and user experience of these previously separate universes.

About Beagle Research Group
Beagle Research Group, LLC is a consulting and market research organization focused on emerging companies and technologies that will have an important impact on the way business is conducted in the future. WizKids is a trademark of Beagle Research Group, LLC. For more information visit http://beagleresearch.com/.