INSIDEVIEW NAMED "COOL VENDOR" BY LEADING ANALYST FIRM

April 23, 2007

Vendors Selected for the "Cool Vendor Report" Are Innovative, Impactful and Intriguing

InsideView has been included in the list of "Cool Vendors" in the "Cool Vendors in CRM Sales, 2007, Ed Thompson, Robert P. Desisto, Gene Alvarez, March 10, 2007" report by Gartner, Inc.

InsideView is listed in the Gartner Report identifying new vendors that provide innovative ways to help grow sales revenue. The Report indicates that traditionally technology for sales professionals has focused on benefits to sales managers, such as better pipeline visibility and greater accuracy in forecasting. The new, cool technologies identified in the Report address these limitations.

"We founded InsideView because we believed that no technology to date addressed the fundamental need to make sales professionals more efficient and more effective," said Umberto Milletti, InsideView CEO. "We believe it is a strong validation of our Opportunity Intelligence solution to be identified by Gartner as one of the cool vendors for 2007 who is truly helping sales professionals."

InsideView Opportunity Intelligence is an on-demand sales opportunity information solution that provides 'real-time' alerts and account intelligence on target accounts. With Opportunity Intelligence, sales professionals set industry- and application-specific selling triggers to detect opportunities. Triggers can identify companies undergoing leadership changes, firms rolling out new products, or those that are making acquisitions or expanding operations. It also is easy to find out about positive or negative financial results, such as when a company is exceeding or falling short of sales expectations or the performance of its competitors. Opportunity Intelligence also identifies connections into targets based on a sales professional's employment background and current reference customers.

About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.