INSIDEVIEW JOINS THE CHARTER CLASS OF SALEFORCE.COM'S APPEXCHANGE INCUBATOR

April 24, 2007

AppExchange Incubator Enables InsideView to Accelerate Success with On-Demand Initiatives. First In a Series of Worldwide Incubators to Fuel Entrepreneurship in Multi-tenant Applications and On-demand Companies Through the Power of The Business Web.

Salesforce.com AppExchange Incubator - InsideView today announced that it is a member of the charter class of the salesforce.com AppExchange Incubator. InsideView is the leader in Opportunity Intelligence, a new sales technology that uncovers selling opportunities and automatically delivers detailed company and connection intelligence to help salespeople engage customers and close deals. InsideView for salesforce.com slashes cold calling and research time, revolutionizes prospecting, drives strategic sales, and builds high-performance pipelines. By joining the incubator, InsideView developers work side by side with saleforce.com architects to deliver best-in-class Apex platform solutions.

"By focusing on making our joint customers successful, InsideView and salesforce.com co-develop killer apps that help busy sales professionals become more effective and efficient," said Umberto Milletti, InsideView co-founder and CEO. "The Incubator brings salesforce.com employees together with the InsideView team, making collaboration easier and faster."

"Through the AppExchange Incubator we are working side by side with InsideView to foster the next level of on-demand innovation," said Rene Bonvanie, SVP and GM, AppExchange and developer marketing, salesforce.com. "Bringing together startups with brand new on-demand initiatives and established industry-leading ISVs and SI partners who are accelerating their on-demand capabilities in the Incubator is creating a community of collaboration and customer success that wouldn't be otherwise possible."

InsideView Opportunity Intelligence is an on-demand sales intelligence service that provides 'real-time' alerts and account intelligence on target accounts. Sales professionals use Opportunity Intelligence solutions to set industry and application specific selling triggers to quickly and precisely pinpoint actual sales opportunities and be notified in real time as they emerge. Triggers can be set for notifications about management changes, new product offerings, and acquisitions, expanding operations or financial performance - up or down. Opportunity Intelligence also establishes corporate level connections through board of directors, reference customers and a user's previous employers.

One InsideView customer, a top vendor of computer security solutions, estimates that InsideView will save nearly 21,000 hours of research time over the next year, increasing sales by $16 million over that time. This estimate is based on usage by 105 sales reps.

As part of the AppExchange Incubator, InsideView has access to a full package of business services, including access to the Apex multi-tenant platform, technology infrastructure, product development, sales and marketing support, and fundraising and business development assistance. The AppExchange Incubator will allow entrepreneurs and established companies to capitalize on the expertise salesforce.com has acquired as the worldwide market and technology leader in on-demand business services.

The AppExchange Incubator is a key component of the salesforce.com circle of success for developers and InsideView's powerful and easy to use on-demand CRM applications that drive high user adoption rates; the IdeaExchange for community innovation; the Apex Developer Network providing the tools and resources for application development and creation; the Apex platform for developing and deploying on-demand applications; and the AppExchange and AppStore as a global marketplace and directory.