INSIDEVIEW NAMED SOLE SALES SOLUTION IN 2011 GARTNER MAGIC QUADRANTsocial selling and sales intelligence leader, was pleased to announce inclusion for the second year running in the Gartner Research Magic Quadrant for Social CRM. InsideView is the lone company specifically addressing the sales processes – intelligence in monitoring, outreach and collaboration for sales professionals – in the research firm’s 2011 benchmark report. This is only the second time Gartner Research has addressed the growing market of social CRM.
In the report’s introduction, Gartner analysts mandate measurable benefits of any social CRM vendor included in the Magic Quadrant. InsideView’s integrated, seamless sales intelligence has been shown by analyst firm Aberdeen Research to improve top-line revenue by more than ten percent.
“InsideView distinguishes itself as one of the few vendors in social CRM focused on sales processes,” reads the Gartner report, available for purchase here. The report continues, “With an emphasis on usability, InsideView has promoted a compelling vision for applying search and relationship mining technologies to aid salespeople with key informational needs around sourcing contacts and leads, as well as monitoring business events and personnel within accounts.” Ease-of-use is also praised: “…easy to set up and personalize to specific needs (i.e., list building, lead generation, lead qualification, precall research in prospecting, account research, etc.).”
The report also highlights InsideView’s ability to uncover new sales opportunities and relationships, as well as to provide real-time intelligence and social information on leads and prospects through its unique Buzz Tab. One new area of emphasis by InsideView is the establishment of broader community: just last month, InsideView launched a Lithium-powered community for its more than 85,000 users .
“While others focused on one-to-many marketing and service areas, we have focused on the one-to-one relationships critical for sales,” said Umberto Milletti, CEO of InsideView. “It’s great to see the industry analysts agree on the importance of these one-to-one relationships. We are now expanding more into the areas of marketing and service as these recognize the need for deeper relationships. Look for some exciting announcements about our offering soon.”
InsideView promotes holistic social selling by providing sales professionals with integrated sales intelligence directly into any CRM platform, web browser or smartphone. To learn more about InsideView’s sales intelligence, please visit www.insideview.com.
InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need. Our award-winning technology gathers and analyzes information from the most relevant social media, user-contributed and traditional/proprietary editorial sources to provide compelling insights about companies and contacts directly within your CRM, browser, or mobile device. InsideView's products are used by more than 75,000 sales professionals, and over 1,000 market-leading companies including Adobe, AIG, BMC, Cap Gemini, Experian, and SuccessFactors. For more information, visit www.insideview.com.
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