INSIDEVIEW AND BASHO STRATEGIES HOST SALES LEADERSHIP BREAKFAST ON EFFECTIVE PROSPECTING

August 13, 2007

Event Highlights Web 2.0 Opportunity Intelligence Technology Combined with Powerful Prospecting Techniques

SAN BRUNO, CALIF. - August 13, 2007 - InsideView, the on-demand sales intelligence software as a service (SaaS) company, and Basho Strategies, an internationally renowned corporate sales training firm, invite sales professionals to an Executive Breakfast Summit on "Smart Prospecting." Attendees will discover how to quickly identify vital information on prospects and employ powerful phone and email strategies to gain their interest. The event is scheduled for August 23 at the Four Seasons Hotel in Palo Alto, Calif.

"Even the most seasoned sales professional recognizes the challenges of cold calling," said Umberto Milletti, InsideView co founder and CEO. "No matter how successful they are, sales professionals can miss out on opportunities because they fail to identify key decision makers. And even when they do, they usually lack a targeted message and value proposition to break through the noise."

Milletti will show how InsideView's Web 2.0 Opportunity Intelligence Technology helps sales organizations target the right companies, find connections to key decision-makers, deliver a relevant message and fill their pipelines with highly qualified leads. Small, medium and large companies use the InsideView proprietary aggregation technology to improve their lead generation and qualification efforts, increase conversion rates and reduce the time spend doing research.

Tim Haller, vice president and general manager of Basho Strategies, will show attendees how to employ this winning combination with a live prospecting exercise. "By empowering sales professionals with vital information about their targeted prospects and giving them the tactics to effectively engage with these prospects, sales organizations will have a major impact on cold calling effectiveness to advance the sales cycle to the next level," said Haller.

To register for the InsideView and Basho Strategies Sales Leadership Breakfast, call
650-4891-1897 or email marketing@insideview.com. Registration also is available online at: http://www.insideview.com/events/events-08232

About Basho Strategies, Inc.
At Basho Strategies, we draw from the powerful world of sumo in our approach to sales training; an approach based on self-empowerment, mastery of form, and the creation of a sales-centric culture. Through our exclusive pipeline management program, "The Seven Basho Strategies," we concentrate on a series of powerful sales techniques that focus on self-reliance and tactical execution, immediately improving efficiencies within existing sales processes. Once employed, our clients enjoy the lasting impact of a unique training program that dramatically empowers their sales teams to achieve extraordinary sales results.