INSIDEVIEW'S FULLY-INTEGRATED SALESFORCE MASHUP DELIVERS ON-DEMAND SALES INTELLIGENCE DIRECTLY TO YOUR DASHBOARD

September 13, 2007

InsideView Announces Major Expansion of Sales Intelligence Coverage

SAN BRUNO, CALIF. - Sept. 13, 2007 - InsideView, the on-demand sales intelligence service, today announced availability of its deeply integrated mashup with salesforce.com. Joint saleforce.com and InsideView customers now have simultaneous access to both applications using a single sign-on capability from a customer's Salesforce login. Real-time account intelligence and connection analysis are quickly and easily accessed from the embedded window within a Salesforce lead or account record.

"Sales intelligence tools that tightly integrate with SFA systems of record and are easy-to-use can alleviate the persistent headache associated with lead generation and management," said Denis Pombriant, managing principal of Beagle Research. "This relatively new class of tools is gaining traction because it helps sales and marketing organizations prioritize leads, develop the sales pipeline and move to positive deal closure with intelligence that standard tools can't compete with."

InsideView also announced a major expansion of its sales intelligence coverage, which is aggregated from both proprietary and freely available data sources-a true coalition of innovative Sales 2.0 technologies and traditional Enterprise-class information sources. This recent addition of more than 500,000 companies extends InsideView's powerful aggregation and opportunity analysis capabilities. By covering small to medium-sized companies across North American that are $1 million or more in revenue, customers can broaden their prospecting efforts seamlessly inside the CRM platform and close more deals. InsideView's extensive database is enabled by key partnerships with Dun & Bradstreet, Hoovers, Reuters, and ZoomInfo.

InsideView belongs to a new class of SaaS applications that are transforming the way that sales organizations work. Customers use the company's proprietary aggregation technology to strategically target verticals and companies undergoing specific business changes, approach prospects with a customer-centric value proposition, discover decision-makers and leverage introductions to bypass inefficient cold calling. InsideView's growing customer adoption rate is driven by ease-of-use, native SFA integration and unparalleled ROI.

"Getting sales and marketing organizations to work together to deliver better sales results has been a perennial pain point for businesses. InsideView's breakthrough Web 2.0 aggregation technology synergizes marketing and sales efforts by enriching the sales pipeline and helping sales teams exceed quota," said Umberto Milletti, cofounder and CEO of InsideView. "By introducing our integrated mashup with Salesforce, InsideView provides customers with a streamlined solution to the sales intelligence quandary."

InsideView's announcement comes in advance of its participation in Dreamforce, salesforce.com's annual user conference, which takes place September 16-19 in San Francisco, Calif. InsideView will be on hand to present demos of its pioneering sales intelligence service at booth #222.