REARDEN COMMERCE SIGNIFICANTLY BOOSTS PRODUCTIVITY USING INSIDEVIEW'S SALES AND MARKETING APPLICATION

December 12, 2007

InsideView's Application Provides Critical Intelligence on Prospective Customers, Key Decision-Makers and Social Networks to Accelerate the Sales Cycle

SAN BRUNO, CALIF. -December 6, 2007-InsideView announced that Rearden Commerce Inc. has significantly decreased sales cycles since implementing InsideView's revolutionary, Web 2.0 sales application. These results were recently reported by the leading business-to-business publication DemandGen Report.

"Leveraging InsideView has increased the effectiveness of our calls and significantly decreased researching cycles," said David Hong, director of sales operations of Rearden Commerce. "We've rolled this out to our team to rave reviews, and InsideView has quickly become an integral part of our sales and marketing processes as we move prospects through our pipeline."

Rearden Commerce, a San Francisco Bay Area based commerce company, uses InsideView's meta-layer technology to deliver critical company intelligence, key decision-makers and social network connections in order to accelerate the sales cycle and ultimately close more deals. InsideView's unique Web 2.0-based technology not only integrates with sales force automation and CRM tools but also offers more relevant data and triggering events. The InsideView solution has streamlined sales strategy for the Rearden Commerce team by standardizing prospect identification, accelerating lead qualification and reducing pre-call research.

"Rearden Commerce, like many of our customers, is a clear example of a company that is successfully tapping into our service and insight to help their sales teams not only meet but surpass sales targets," said Rand Schulman, chief marketing officer of InsideView. "InsideView saves our customers time and makes them more money by intelligently aggregating, translating and recommending action on the abundance of information that exists today on potential customers-everything from sifting through static news and information sources like Hoover's to mining social networks for relevant connections."

According to the case study, Rearden Commerce custom-built a "single dashboard" that provided "insight into sales performance and other benchmarks aggregated from data stored in their salesforce.com application." The report continues to say, "once the integration was set, Rearden Commerce was also able to quickly generate impressive results. As a result, InsideView enabled the company's inside sales reps to make more than 60 calls per day" (Case Study: Online Concierge Service Ups Sales Productivity With Opportunity Trigger, DemandGen Report, November 2007).

The DemandGen Report case study can be accessed at: http://www.demandgenreport.com/articles.php?codearti=1068