About InsideView™

As the amount of data available on the Internet has exploded, magnified by increased convergence of previously disparate “professional” and “personal” sources, so too has the need for sales to be able to harness this data to gain a competitive edge and grow topline revenue. However, traditional business information services don’t do anywhere near enough to help sales professionals sort through potential deals and dealmakers.  Subscription databases and list building services can give you facts, data and news, but the filtering they provide is rarely enough to help you identify the most relevant prospects for sales and business development activities. Search engines? Though they are pretty good at finding basic business information quickly, they cannot scale to build a powerful business intelligence service.  Social networks at least can help you identify specific people in trusted relationships, but they rarely expose their current business activities or needs.

Maintaining these “parallel universes” of social media for personal relationship information and of business information services for news, data and research just doesn’t work for today’s sales professional anymore. It’s time-consuming to say the least and oftentimes results in missed opportunities even when you have the right relationships and the right products.

That’s where we come in! The key to solving this problem is recognizing that it’s no longer just who you know that will make business deals happen but “what you know about who you know” tightly synched with “when and where you should know it”.  You need to be able to combine the best enterprise-ready information sources with the best insights from social relationships and buyer behavior to identify the right opportunities at the right time and determine the right people to contact.

InsideView is a pioneer in on-demand business search and intelligence applications. We were founded in 2005 to take advantage of the convergence of social media and enterprise applications – what we call “socialprise” – and bring the insights gained from subscription-based and user-generated sources to the enterprise.  Our applications sit at the junction of traditional enterprise applications and social networks and present a mash-up of the information and the user experience between these once disparate universes.  Because we are big believers in both form and function, we address both content aggregation and presentation – and inject it with a healthy dose of collaborative functionality for enterprise-wide approachability. 

InsideView is headquartered in San Francisco, California with operations in Hyderabad, India. We are privately held and venture-backed by Emergence Capital, Rembrandt Venture Partners, Greenhouse Capital Partners, along with investments from leading Silicon Valley executives.