InsideView Data Accuracy Outshines the Competition

As proven in quarterly benchmark tests, InsideView provides more accurate data than other leading data providers, helping you reach the right targets with the right message at the right time… more often.

Company Data Accuracy

Identify ideal customers more accurately with InsideView company data, which consistently outperforms D&B and ZoomInfo for accuracy across critical data fields.

Q2 2021

  InsideView D & B Zoom Info
Overall 91% 79% 78%
URL 97% 97% 94%
Industry 96% 72% 72%
Revenue 85% 70% 69%
Emp Count 78% 59% 66%
Address 92% 88% 76%
Status 96% 90% 85%
Overall 91%
URL 97%
Industry 96%
Revenue 85%
Emp Count 78%
Address 92%
Status 96%
  D & B
Overall 79%
URL 97%
Industry 72%
Revenue 70%
Emp Count 59%
Address 88%
Status 90%
  Zoom Info
Overall 78%
URL 94%
Industry 72%
Revenue 69%
Emp Count 66%
Address 76%
Status 85%
Based on a sampling of 500 accounts representing different company sizes and industries, where the fields listed above are compared against trusted sources. The overall data accuracy is a weighted average of accuracy for the individual fields.

Contact Data Accuracy

InsideView maintains a high degree of contact accuracy, as well. Because it’s equally important to find and connect with the right people at your target accounts.

Q2 2021

  InsideView D & B Zoom Info
From companies of all sizes 84% 72% 74%
From Fortune 1000 92% 72% 75%
From companies of all sizes 84%
From Fortune 1000 92%
  D & B
From companies of all sizes 72%
From Fortune 1000 72%
  Zoom Info
From companies of all sizes 74%
From Fortune 1000 75%

Based on a sampling of 1,000 contacts (250 from Fortune 1000 companies, 750 from all others) with director level titles and above in Finance, Marketing, Sales, Operations, and Information Technology. Records are validated against trusted sources, such as company website, SEC and other legitimate filings, news articles, and LinkedIn. They are considered valid if the contact is currently employed at the stated company.

Learn more about InsideView vs D&B and ZoomInfo

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