A MEASURABLE DIFFERENCE
InsideView Data Accuracy Consistently Outshines the Competition
In quarterly benchmark tests, InsideView data proves to be more accurate than that of other leading
data providers, helping you reach the right targets with the right message at the right time…more often.
Company Data Accuracy
Identify ideal customers more accurately with InsideView company data, which consistently outperforms D&B for accuracy across critical data fields.
| Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |
| Overall Accuracy | 91% | 91% | 89% | 90% |
| URL | 95% | 95% | 93% | 96% |
| Industry | 94% | 93% | 92% | 97% |
| Revenue | 89% | 87% | 85% | 84% |
| Emp Count | 83% | 84% | 80% | 78% |
| Address | 91% | 92% | 90% | 92% |
| Status | 96% | 96% | 96% | 97% |
| Q1 2019 | Q2 2019 | Q3 2019 | Q4 2019 | |
| Overall Accuracy | 76% | 77% | 70% | 68% |
| URL | 94% | 96% | 92% | 86% |
| Industry | 80% | 87% | 61% | 68% |
| Revenue | 55% | 50% | 48% | 52% |
| Emp Count | 51% | 49% | 48% | 39% |
| Address | 87% | 94% | 88% | 85% |
| Status | 91% | 92% | 88% | 87% |
Based on a sampling of 500 accounts representing different company sizes and industries, where the fields listed above are compared against trusted sources. The overall accuracy is a weighted average of accuracy for the individual fields.
Based on a sampling of 1,000 contacts (250 from Fortune 1000 companies, 750 from all others) with director level titles and above in Finance, Marketing, Sales, Operations, and Information Technology. Records are validated against trusted sources, such as company website, SEC and other legitimate filings, news articles, and LinkedIn. They are considered valid if the contact is currently employed at the stated company.
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| Q3 2018 | 95% | 66% | 65% |
| Q4 2018 | 91% | 73% | 73% |
| Q1 2019 | 92% | 62% | 90% |
| Q2 2019 | 92% | 68% | 63% |
| Q3 2019 | 94% | 67% | 81% |
| Q4 2019 | 92% | 67% | 72% |
Learn more about InsideView vs D&B and ZoomInfo
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