A MEASURABLE DIFFERENCE

InsideView Data Accuracy Consistently Outshines the Competition

In quarterly benchmark tests, InsideView data proves to be more accurate than that of other leading
data providers, helping you reach the right targets with the right message at the right time…more often.

Company Data Accuracy

Identify ideal customers more accurately with InsideView company data, which consistently outperforms D&B for accuracy across critical data fields.

  Q2 2019 Q3 2019 Q4 2019 Q1 2020
Overall Accuracy 91% 89% 90% 91%
URL 95% 93% 96% 96%
Industry 93% 92% 97% 98%
Revenue 87% 85% 84% 86%
Emp Count 84% 80% 78% 79%
Address 92% 90% 92% 92%
Status 96% 96% 97% 99%

  Q2 2019 Q3 2019 Q4 2019 Q1 2020
Overall Accuracy 77% 70% 68% 69%
URL 96% 92% 86% 91%
Industry 87% 61% 68% 59%
Revenue 50% 48% 52% 61%
Emp Count 49% 48% 39% 36%
Address 94% 88% 85% 86%
Status 92% 88% 87% 93%

Based on a sampling of 500 accounts representing different company sizes and industries, where the fields listed above are compared against trusted sources. The overall accuracy is a weighted average of accuracy for the individual fields.

Contact Data Accuracy

InsideView maintains a high degree of contact accuracy, as well. Because it’s equally important to find and connect with the right people at your target accounts.

Q1 2020

 

From companies of all sizes 84% 61% 82%
From Fortune 1000 93% 66% 78%

Based on a sampling of 1,000 contacts (250 from Fortune 1000 companies, 750 from all others) with director level titles and above in Finance, Marketing, Sales, Operations, and Information Technology. Records are validated against trusted sources, such as company website, SEC and other legitimate filings, news articles, and LinkedIn. They are considered valid if the contact is currently employed at the stated company.

Learn more about InsideView vs D&B and ZoomInfo

What’s Next

Plan your
data strategy

Get a free data
assessment