InsideView Data Accuracy Outshines the Competition

As proven in quarterly benchmark tests, InsideView provides more accurate data than other leading data providers, helping you reach the right targets with the right message at the right time… more often.

Company Data Accuracy

Identify ideal customers more accurately with InsideView company data, which consistently outperforms D&B and ZoomInfo for accuracy across critical data fields.

Q1 2021

  InsideView D & B Zoom Info
Overall 91% 76% 78%
URL 96% 97% 98%
Industry 97% 65% 77%
Revenue 87% 73% 54%
Emp Count 78% 54% 62%
Address 93% 88% 85%
Status 98% 87% 89%
Overall 91%
URL 96%
Industry 97%
Revenue 87%
Emp Count 78%
Address 93%
Status 98%
D & B
Overall 76%
URL 97%
Industry 65%
Revenue 73%
Emp Count 54%
Address 88%
Status 87%
  Zoom Info
Overall 78%
URL 98%
Industry 77%
Revenue 54%
Emp Count 62%
Address 85%
Status 89%

Based on a sampling of 500 accounts representing different company sizes and industries, where the fields listed above are compared against trusted sources. The overall accuracy is a weighted average of accuracy for the individual fields.

Contact Data Accuracy

InsideView maintains a high degree of contact accuracy, as well. Because it’s equally important to find and connect with the right people at your target accounts.

Q1 2021

  InsideView D & B Zoom Info
From companies of all sizes 82% 71% 77%
From Fortune 1000 88% 78% 74%
From companies of all sizes 82%
From Fortune 1000 88%
  D & B
From companies of all sizes 71%
From Fortune 1000 78%
  Zoom Info
From companies of all sizes 77%
From Fortune 1000 74%

Based on a sampling of 1,000 contacts (250 from Fortune 1000 companies, 750 from all others) with director level titles and above in Finance, Marketing, Sales, Operations, and Information Technology. Records are validated against trusted sources, such as company website, SEC and other legitimate filings, news articles, and LinkedIn. They are considered valid if the contact is currently employed at the stated company.

Learn more about InsideView vs D&B and ZoomInfo

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