InsideView Data Accuracy Outshines the Competition

In quarterly benchmark tests, InsideView data proves to be more accurate than that of other leading
data providers, helping you reach the right targets with the right message at the right time…more often.

Company Data Accuracy

Identify ideal customers more accurately with InsideView company data, which consistently outperforms D&B for accuracy across critical data fields.

Q3 2020

InsideView D & B Zoom Info
Overall 92% 79% 79%
URL 97% 96% 97%
Industry 94% 77% 85%
Revenue 89% 70% 63%
Emp Count 83% 56% 55%
Address 90% 90% 85%
Status 97% 89% 91%

Based on a sampling of 500 accounts representing different company sizes and industries, where the fields listed above are compared against trusted sources. The overall accuracy is a weighted average of accuracy for the individual fields.

Contact Data Accuracy

InsideView maintains a high degree of contact accuracy, as well. Because it’s equally important to find and connect with the right people at your target accounts.

Q3 2020

InsideView D & B Zoom Info
From companies of all sizes 83% 58% 53%
From Fortune 1000 90% 64% 62%

Based on a sampling of 1,000 contacts (250 from Fortune 1000 companies, 750 from all others) with director level titles and above in Finance, Marketing, Sales, Operations, and Information Technology. Records are validated against trusted sources, such as company website, SEC and other legitimate filings, news articles, and LinkedIn. They are considered valid if the contact is currently employed at the stated company.

Learn more about InsideView vs D&B and ZoomInfo

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