InsideView Open APIs

Integrate real-time B2B data & intelligence into your applications

PARTNERS USING OUR APIs

Differentiate your solution with industry-leading data and intelligence
Information fuels B2B commerce. Take your sales, marketing, or other business applications to the next level by including InsideView’s data and real-time business insights.

Why choose InsideView?

We are the industry’s leading source of B2B data and intelligence
We deliver the industry’s most accurate company and contact data in real time
Our REST-based APIs are easy to integrate and customize
Our platform allows us to scale with your growth

We align our pricing and partner model to support your go-to-market strategy
Our experienced, responsive team—combined with detailed documentation—ensure rapid and continued success
We operate as a true solutions partner—not a data vendor

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Examples of developer use cases

Append data to strengthen predictive signals

Sharpen predictions with additional attributes
Improve accuracy with the industry’s most accurate data

Find ideal prospects

Request leads that match an ideal customer profile
Collect all key sales and marketing contacts for target companies

Enrich leads so you can:

Simplify web forms
Score and route leads more quickly and accurately
Identify anonymous web visitors’ companies

Clean and append your clients’ data

Clean data before a system migration or upgrade
Build routines to automatically and regularly clean your clients’ data

Monitor customers, prospects, suppliers, and competitors

Signal real-time events and account changes
Reduce risk with suppliers and key customers
Add news event counts into scoring models

Sample applications we serve with APIs

Sales

CRM
Customer success
Prospecting
Sales acceleration
Sales effectiveness
Account intelligence

Marketing

Predictive analytics
Marketing automation
Outbound marketing
Inbound marketing
Lead targeting
Web form/lead capture

Customer Data Management

Data cleanse/append
Data integration
Data migration

Other Business Applications

Financial
Human resources
Supply chain management
Partner relationship management
Portals
Mobile apps

A CHOICE OF APIs

Data & Enrich APIs

Access and transfer up to 40+ fields of company and contact information into your applications, including firmographics, full contact profiles, family trees, and more. Retrieve records one at a time or in bulk.

LEARN MORE ABOUT DATA APIs LEARN MORE ABOUT ENRICH APIs

Insights API

Set up watchlists and receive news articles for target companies based on 18 common business triggers (news agents), including leadership changes, new offerings, acquisitions, expanding operations, cutting costs, outperforming, litigation, real estate deals, bankruptcy filings, and more. The API returns a listing and you can click through to the full articles.

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Target API

Receive leads that match your ideal customer profile and create highly targeted prospect lists based on company firmographics, contact details, and news insights.

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Tech Profiler APIs

Integrate technology profiles into your application in one of two ways. Build and retrieve targeted company lists filtered by specific technologies and/or fetch complete individual company technology profiles.

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