InsideView Open APIs

Integrate real-time B2B data & intelligence into your applications


Differentiate your solution with industry-leading data and intelligence
Information fuels B2B commerce. Take your sales, marketing, or other business applications to the next level by including InsideView’s data and real-time business insights.

Why choose InsideView?

  • We align our pricing and partner model to support your go-to-market strategy
  • Our experienced, responsive team—combined with detailed documentation—ensure rapid and continued success
  • We operate as a true solutions partner—not a data vendor
InsideView Partner Spotlight: Riva


InsideView Partner Spotlight

Examples of developer use cases

Append data to strengthen predictive signals

  • Sharpen predictions with additional attributes
  • Improve accuracy with the industry’s most accurate data
Find ideal prospects

  • Request leads that match an ideal customer profile
  • Collect all key sales and marketing contacts for target companies
Enrich leads so you can:

  • Simplify web forms
  • Score and route leads more quickly and accurately
  • Identify anonymous web visitors’ companies
Clean and append your clients’ data

  • Clean data before a system migration or upgrade
  • Build routines to automatically and regularly clean your clients’ data
Monitor customers, prospects, suppliers, and competitors

  • Signal real-time events and account changes
  • Reduce risk with suppliers and key customers
  • Add news event counts into scoring models

Sample applications we serve with APIs


  • CRM
  • Customer success
  • Prospecting
  • Sales acceleration
  • Sales effectiveness
  • Account intelligence

  • Predictive analytics
  • Marketing automation
  • Outbound marketing
  • Inbound marketing
  • Lead targeting
  • Web form/lead capture
Customer Data Management

  • Data cleanse/append
  • Data integration
  • Data migration
Other Business Applications

  • Financial
  • Human resources
  • Supply chain management
  • Partner relationship management
  • Portals
  • Mobile apps

A Choice Of APIs

Data & Enrich APIs

Access and transfer up to 40+ fields of company and contact information into your applications, including firmographics, full contact profiles, family trees, and more. Retrieve records one at a time or in bulk.


Insights API

Set up watchlists and receive news articles for target companies based on 18 common business triggers (news agents), including leadership changes, new offerings, acquisitions, expanding operations, cutting costs, outperforming, litigation, real estate deals, bankruptcy filings, and more. The API returns a listing and you can click through to the full articles.


Target API

Receive leads that match your ideal customer profile and create highly targeted prospect lists based on company firmographics, contact details, and news insights.


Tech Profiler APIs

Integrate technology profiles into your application in one of two ways. Build and retrieve targeted company lists filtered by specific technologies and/or fetch complete individual company technology profiles.


Explore our rich, contextual data

Append up to 40+ data fields

  • Company firmographics
  • Contact information
  • Industry codes and descriptions
  • Financials
  • And more

See complete list

Track 18 common business triggers

  • Leadership changes
  • New offerings
  • Acquisitions
  • Under and outperforming
  • Litigation
  • And more

See complete list

The InsideView Advantage

InsideView solutions are powered by the InsideView Platform, the industry's most reliable, relevant, and rich source of B2B data and intelligence.