Every morning I arrive to work, I spend about an hour or so scouring the discussion boards of LinkedIn. Not only do I find the dogfights between business strategies to be extremely entertaining but I also love seeing perceptions on discussions from both sides of the equation. A topic wrestled by a number of business figures in many of these discussion boards is the reliability of cold calling for the emerging generation of social selling in business. Working in social media, I have seen the unbelievable results of building relationships and generating leads through social selling. As a result, I have grown increasingly biased towards social selling being the more successful strategy. To completely cement this ideology of mine, I scoured the Internet in search of the brightest minds to see what they thought of the dawn of this new era. Bare in mind these posts do not completely dismiss cold calling as an effective means for sales and lead generation but instead provide powerful, alternative strategies.

  1.  Demand Creation vs. Cold Calling – Hubspot
  2.  Why Cold Calling Is the Bottom of the Barrel – No More Cold Calling
  3.  Never Cold Call Again – Enough with the Hype – Chad Levitt
  4.  Have You Evolved Past Cold Calling – Marketo
  5.  Cold Warm calling in the social selling era – Brian Jameson (Customer Think)
  6.  Cold Calling: Forget Plan A, B & C. Let’s Use Plan D – Nigel Edelshain
  7.  Your Cold Call is Lonely! – Paul Castain
  8.  Ten Steps to Use Social Media to Get in the Door – Barbara Weaver Smith
  9.  Is Social Media the New Cold Call? – Koka Sexton
  10.  No, You Don’t Have to Cold Call-Ever – Paul McCord
  11.  Is The Cold Call Dead? – Opportunity Engineers
  12.  Social Media vs. Cold Calling – SalesHQ
  13.  YES founder Carly Warm on turning cold calling into ‘warm calling’ – Carly Ward
  14.  Social Media and Blogging For Business Can Turn Cold Calls Into Warm Leads – Web Savvy PR
  15.  Startup Company Eliminates the Cold Calling With Twitter – Social Media Examiner