If you work in sales doing prospecting, lead generation, account management, or customer success, you know how crucial it is to have good data about your accounts and reliable ways to reach your buyers. There are dozens of tools out there that provide company and contact data, but few that provide the breadth and depth of information that sellers need to make meaningful contact with prospects and customers. And let’s face it, who wants to rely on dozens of tools to get a complete picture of a single account? Who wants to pay for multiple apps to get reliable emails and phone numbers?
is here to help you be more efficient in your prospecting efforts with a single tool that’s accessible from anywhere on the web. By seamlessly integrating into your natural sales workflow, the extension helps you stay focused by providing all the company and contact data you need exactly when and where you need it.
Check out three ways that InsideView’s Browser Extension will up-level your prospecting.
1. Do a Company Deep Dive on Corporate Websites
Have you already identified a potential prospect, but need more information to validate that they’re a good target? Are you the new account owner for an existing customer and need to know more about what that company does and how they fit in the market?
Let’s say that you want to sell to Wells Fargo. You may start researching Wells Fargo by visiting their corporate website, but there are two main problems you’ll encounter:
- There’s nothing on their site that tells you anything about the company since it’s primarily intended for their customers to access their accounts
- You won’t be able to figure out who works at the company, who makes buying decisions, or how to contact them
Cue the InsideView Browser Extension! Simply go to Wells Fargo’s corporate site and click on the InsideView logo in your browser. You’ll be able to see firmographic information, industry details, family trees, news and social insights, contacts, and more; all without even opening a new browser tab.
Once you’ve decided that Wells Fargo is a good prospect, you can add them to a Watchlist to stay up-to-date on what’s going on with them, export the data to your CRM, and find key contacts (with direct contact information) to reach out to.
2. Find your Buyer Groups on LinkedIn
Do your prospecting efforts begin with finding the right buyer personas? Do you already use LinkedIn to find the best contacts to engage with?
Many sellers today rely on LinkedIn to find potential leads, but they also need tools, like InsideView, to get reliable contact information so that they can make direct contact with those leads. Trying to add every potential prospect to your network just so you can send them a message is not scalable and signing up for a paid version of LinkedIn is often outside of sellers’ budgets.
Let’s say that you want to reach out to the CEO of InsideView, Umberto Milletti. If you’re not connected to him, the best you’re going to get from LinkedIn is his Twitter handle. With InsideView’s Browser Extension, all you need is the click of a button to pull up more info about Umberto, including his direct phone and email.
Just like with company information, you can now add him to a Watchlist to stay up-to-date on what’s going on with him and his company or export him to CRM as a contact or lead.
3. Verify and Update Data in your CRM
Do you spend most of your time working out of your CRM? Does it bother you when you can’t find everything you need to know about a company or contact directly from your CRM records?
The InsideView Browser Extension acts as a data companion on your account, contact, and lead objects in the CRM so that you can quickly verify the data you already have in your CRM and update any outdated information, so that you always have the latest and greatest information about your customers and prospects.
Microsoft Dynamics 365 integration
With the new browser extension, you now have easy access to direct phone numbers and email addresses directly in your prospecting workflows. You can even save up to hundreds of thousands of dollars as you no longer have to rely on other tools for contact information.
As we continue to expand our contact database to reach 100+ million contacts by the end of the year, you can take advantage of our browser extension to access company and contact information from anywhere on the web. Check out our browser extension today and access all the company and contact data you need exactly when and where you need it.