You know you need to do something about the dirty data in your CRM — the stale, incomplete, badly formatted, and duplicate data. If you’re in sales or marketing operations, it makes extra work for you, and it hampers sales and marketing effectiveness. Bottom line? It...
There’s no denying it. The world has changed in the last couple of months and it’s impacting every business. For many, your “ideal” customers (prospects) are no longer ideal, as they freeze budgets and put initiatives on hold. You’re not alone. Now the question is,...
This week, we hosted a webinar with our good friend, Nancy Nardin, Founder and CEO of Smart Selling Tools on a timely topic, The Unexpected Secret Ingredient for Winning in a Virtual Sales World. With virtual selling being the “new” way of doing business,...
Taking on a data management initiative can be a scary proposition. However, the business benefits are there. Rich, accurate data is the fuel for multiple groups: Sales leaders want better territory planning, Marketers want lead to account mapping, and Ops wants...
Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...
In today’s world of B2B data, sales and marketing teams rely heavily on clean and accurate data to do their jobs efficiently and effectively. Without the backbone of good data, running a successful business can be difficult, if not impossible, to get the growth and...