Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...
For three years, InsideView Open Lounge has been a destination for sales, marketing, and operations innovators to gather and share creative ways for engaging the modern B2B buyer. But we’ve heard from several attendees, along with those that couldn’t attend, that you...
This year’s SiriusDecisions Summit brought together over 3,000 sales, marketing, and product leaders for four days of data-driven best practice research and the unveiling of new innovations across the B2B space — including a fresh new version of their Demand...
It’s clear that, in today’s data-dominated business world, sales operations and marketing operations are becoming the IT teams of the new millennium. With that responsibility comes more power and more opportunities for becoming a key member of any...
To become a data-driven enterprise, your data needs to be a common and central resource for your entire organization. Sales and marketing teams have typically worked within their own siloed systems and it’s been difficult to align on a single source of truth.In this...
Open Lounge 2016 was sponsored by a group of fantastic partners, including AdRoll, Engagio, EverString, Marketo, SmartSellingTools, and Terminus. On Thursday, Engagio and EverString took the stage to enlighten and inform the Open Lounge audience on Account-based...
Account-based marketing has become a phenomenon in the past few quarters, flipping the focus from marketing simply generating leads to sales and marketing working together to target the right accounts. It’s taken over B2B because it works, with 80% saying ABM...