Lead-to-Revenue

Beyond the Data, Part 1: Turning News into Sales

Beyond the Data, Part 1: Turning News into Sales

Heidi Tucker, Vice President of Global Alliances, regularly contributes articles to MSDynamicsWorld.com on topics of interest to the Microsoft Dynamics community. Her most recent series has been on the topic of using data and insights for strategic advantage to...

Go-To-Market Planning Boosts The CMO’s Game Plan

Go-To-Market Planning Boosts The CMO’s Game Plan

I recently sat down with Forrester VP and Principal Analyst, Laura Ramos, following our webinar in which she was a guest speaker, to find out more about the state of go-to-marketing efforts she is seeing across B2B marketing and selling. The topic of sales and...