If you work in sales doing prospecting, lead generation, account management, or customer success, you know how crucial it is to have good data about your accounts and reliable ways to reach your buyers. There are dozens of tools out there that provide company and...
For three years, InsideView Open Lounge has been a destination for sales, marketing, and operations innovators to gather and share creative ways for engaging the modern B2B buyer. But we’ve heard from several attendees, along with those that couldn’t attend, that you...
On October 8th, we hosted a webinar with Barbara Giamanco, a social selling expert and a pioneering thought leader and consultant on social selling. We chose this topic, “Sales Meets Social Media: How to Implement a Social Selling Strategy,” not because social selling...
Social selling is all the rage these days. For once, however, the reality lives up to the hype. Whether you’re in sales, marketing, or otherwise contributing to revenue growth, social selling can help you fill your deal funnel with more—and better—leads. It’s not as...
You can’t read a sales- or marketing-related blog without seeing something about social selling. There are tips and techniques, camps and courses, and even social selling consultants, both real and fake. But as this new sales trend/methodology/process starts to...
In the early days of CRM, I worked at one of the industry’s pioneers, Siebel Systems. Now, over a decade later, I sometimes think about the way CRM software was positioned back then and how the entire concept of “customer relationship management” is...
As a marketer, I’ve always felt the gentle push-and-pull in the relationship between sales and marketing. Well, “gentle” might not be the right word, but there’s a healthy conflict that always exists between the group that creates the message...