Thought Leadership

Leadership Gender Equity Benchmark – Outsell Inc

Leadership Gender Equity Benchmark – Outsell Inc

We are thrilled to share that InsideView has been given a 5-star rating for Leadership Gender Equity, by Outsell Inc, the leading analyst firm focused on the Data and Information market. This year, Outsell Inc ranked 450 companies on the percentage of males and...

Love Your Data as if Your Business Depends on It. Because It Does.

Love Your Data as if Your Business Depends on It. Because It Does.

At Dreamforce last fall, I met with lots of other marketing leaders to talk about our most daunting challenges and share solutions. I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders...

Go-To-Market Planning Boosts The CMO’s Game Plan

Go-To-Market Planning Boosts The CMO’s Game Plan

I recently sat down with Forrester VP and Principal Analyst, Laura Ramos, following our webinar in which she was a guest speaker, to find out more about the state of go-to-marketing efforts she is seeing across B2B marketing and selling. The topic of sales and...