Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. Foundation Capital the investor behind great companies like Netflix, Chegg, Financial Engines, Rearden Commerce, MobileIron, Coverity, and SimplyHired is leading this latest round of Series C funding.
Along with Foundation Capital, Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners our existing investors have also contributed to this latest round. Having the backing of such strong investors will help InsideView continue to build upon our leading sales intelligence application, designed to empower sales professionals with actionable intelligence to find new prospects and engage with decision makers. [tweetmeme source= “insideview” only_single=false]
“Sales professionals are being overwhelmed by vast amounts of customer data, and they need help in distilling this data into highly targeted sales intelligence,” says Umberto Milletti. “Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent. The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”
We will use the new funds to expand distribution partnerships, which will accelerate the availability of InsideView to the more than 10 million B2B sales people worldwide. We will also continue to invest in market education, with innovative programs like the recently launched Social Selling University, set up to educate and train sales professionals in how to leverage social media to increase sales effectiveness. Participation in the Social Selling University has been staggering in its first month, demonstrating the need for companies to embrace social media in their sales and marketing efforts.
“The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers. There’s great benefit in recognizing the scale and reach of sales team networks, and in the new ways customers are making buying decisions,” said Anneke Seley, CEO and founder of Phone Works and coauthor of Sales 2.0. “Social Selling University is a timely response to forward-thinking sales professionals’ quest to learn about a more informed and connected customer. This program is essential in helping sales executives, managers and reps understand how to use social media to build stronger relationships with Customer 2.0 and as a result, win more business.”
InsideView gives sales teams the most comprehensive, current, and easy-to-use intelligence on any company and individual by aggregating data from 25,000+ news, editorial, and social media sources. This intelligence can be delivered directly and seamlessly into all major CRM platforms (including Microsoft, Oracle, Salesforce.com, SAP and SugarCRM) to provide the most accurate, relevant and complete sales intelligence for greater sales productivity.