A New Type of Connection
What are People Insights? Connections are more important than ever for reaching and engaging your prospects. More than 90 percent of executives never respond to cold-call sales or unsolicited emails, while more than 80 percent do engage when referred by a connection – whether through a friend, colleague, customer or industry peer. Intelligent Connections grow your reach beyond social networking sites (your personal connections) to automatically leverages your extended business network of coworkers, executives and board members, previous employers, and customers (your corporate connections). Even young professionals, who often have a limited Rolodex and professional network, can now instantly leverage their company’s extended network of corporate relationships.
“The biggest business impact comes from knowing how best to connect to prospects, what is top of mind for them and their business, and when you should pick up the phone.”
Going beyond the business card
“There is little value in basic contact data – for example a phone number or email address – for today’s business professional,” says Umberto Milletti, CEO of InsideView. “What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect. The biggest business impact then comes from knowing how best to connect to them, what is top of mind for them and their business, and when you should pick up the phone. And for a busy sales or marketing pro, this kind of insight needs to be delivered directly where they are working most – email or CRM application.”
“There is no competitive advantage to be gained by using basic contact data. Everyone has access to phone numbers and email addresses, and response rates are abysmal,” said Umberto Milletti, CEO of InsideView. “What creates differentiation is cutting through the noise and engaging people. The biggest value of People Insights is knowing how best to connect to people, what is top of mind for them and their business, and when is the best time to reach out.”
With the launch of People Insights, sales and marketing organizations can now easily find the right person to contact, identify any mutual connections, get a complete picture via social media profiles, view recent news mentions, and be alerted about when to reach out. No other solution brings together such a comprehensive set of insights about people within a business context.
Sell to people, not contacts
Most good sales people know this already. This is supported by research by Marketing Experiments that dives event deeper. When engaging with new prospects look at them as people and learn about WHO they are not WHAT they are.