InsideView claims to have the most accurate company and contact data in the industry. Ever wonder if that’s marketing puffery or a truthful claim? Let’s see what the numbers say.
Here’s How We Did
For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Our data accuracy rate was in the mid-80-percent range, while other data providers have accuracy rates ranging from just 53 to 77 percent.
We take data accuracy seriously at InsideView and run these quarterly benchmarks to measure our accuracy against that of other reputable data providers…and it’s great to see that our data is in fact the most accurate in the industry. Of equal importance, we measure to see if we are improving over time, because that’s our commitment to you. And this past quarter saw a significant tick upwards. We’re pleased and we hope you are, too.
To answer the question of truth vs. marketing, let’s take a look at the methodology we use to determine accuracy.
We randomly pull 1,000 contacts from each provider’s database across business lines (HR, IT, Finance, Ops, Engineering, Legal, Marketing, Sales) and job levels. We also pull a second dataset of higher-profile contacts from Fortune 1000 companies. The results ranged from 68 percent to 86 percent, with InsideView on top, again.
To determine accuracy, we manually check each lead against these information sources: company website, recently updated LinkedIn profile, recent news mention, recent regulatory filing. Each lead’s data must be corroborated by at least one of these credible sources, otherwise the contact is considered invalid.
In case you’re wondering why our data is not 100% accurate, consider that data is fluid and ever-changing. It’s like a photograph of a river. At the moment you take the picture it represents reality, but a fraction of a second later reality has changed. For example, in just the next 60 minutes, in the U.S. alone, 148 companies will open for business, 86 companies will move to a new address, and 170 people will assume a new c-level role. So even if it were possible to have a completely accurate database at any moment in time, it would be partially inaccurate almost instantly.
Bottom line: while 100% accuracy is not a realistic goal, aiming for the highest accuracy—and continual improvement—is our commitment to you.