Q2 has been a banner quarter at InsideView and it’s all good news for you, our customers. It started with Forrester naming InsideView a Leader in the The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. That was closely followed by the market-stirring announcement that InsideView has joined Demandbase so we can now offer you the most complete B2B Go-To-Market Suite in the world. We introduced mobile phone numbers, integrated intent data, and a new Elite license, all so you can target more effectively, time your outreach perfectly, and connect more frequently to drive more revenue. Here’s a recap in case you missed the Inside Scoop. (Subscribe here to receive future editions.) 

InsideView Named a Leader 

On April 13, after a comprehensive evaluation process that involved vendor-provided responses to detailed questionnaires, in-depth interviews, product demonstrations, and customer input, independent research and advisory firm, Forrester, named InsideView a Leader in The Forrester Wave™ B2B Marketing Data Providers Q2 2021 report. In the report you’ll see that InsideView received the highest score possible in 14 out of 24 evaluation criteria, including:

  • Analytics, reports and dashboards
  • GDPR, CCPA data privacy processes
  • Account selection, such as the ability to define an ideal customer profile (ICP) and scope a total addressable market (TAM)
  • Form augmentation
  • Sales Support
    • Sales territory planning/management
    • Sales prospecting and engagement
    • Sales access to data and insights
  • Data management
  • Data validation capabilities
  • Firmographics data coverage
  • Demographics data coverage
  • Geography coverage
  • Solution packaging and pricing
  • Product roadmap and vision

Why is this important? It means you can have confidence in the quality of the InsideView data and solutions you use. Get the full report.  

InsideView Joins Demandbase

On May 4, InsideView announced that we agreed to join Demandbase along with technographics data leader, DemandMatrix. This exciting announcement means that we can offer you the most complete Go-to-Market Suite available anywhere. 

By bringing together the market leaders in sales intelligence, B2B data, account-based technology, and B2B advertising, you’ll be able to access all four of these critical go-to-market capabilities within Demandbase One.

You can still use the InsideView products you use today and now expand with solutions for targeted B2B advertising and orchestrated account-based experience. Read more about the announcement and what it means for you or contact us to discuss your specific situation.

Mobile Numbers

Mobile phone numbers are now available in the InsideView platform to increase your chances of connecting with your prospective buyers. The numbers, when available in our database, appear in executive profiles and can be identified by a new mobile icon. You can also filter lists on mobile numbers to focus on those you’re most likely to reach. 

Mobile numbers are available with our new Elite license or as an add-on to Enterprise licenses. 

Integrated Intent Data

Now you can access Bombora’s Company Surge® intent data in InsideView Insights, InsideView Apex, and InsideView Target, as part of our new Elite license or as an optional add-on to your existing license. 

InsideView intent data shows when companies are researching topics related to your products or services. When there’s a spike in research activity across your prospect’s company, their “surge” score increases, indicating a potential buying event. Marketers use intent signals to refine campaign lists and target advertising. Sellers use it to save time, shorten sales cycles, and increase wins. Account managers find intent data useful to head off competitive losses and identify upsell and cross-sell opportunities.

You’ll find surge scores in InsideView Insights on the company overview page. 

You can drill into details on the Intent tab to see which topics your prospect is researching, surge score, and trend up or down from the previous week.  

And when building a list, you can use the new intent data filter to refine your list to those prospects getting ready to buy. In a coming release, you’ll be able to get email alerts when companies you follow are showing intent to buy. 

New Elite License

To simplify your life, we’ve bundled three of our most popular add-on features into a new Elite license, which is a step up from our Enterprise license. The features include: mobile numbers, intent data, and technographic data (Tech Profiler). Ask your account manager how you can upgrade your license or contact us to learn more.  

Reminder: Free Browser Extension

InsideView Insights customers, if you haven’t already done so, remember to download the free browser extension so you can access all our data and intelligence when you’re on company websites, on LinkedIn, or wherever you browse. You’ll find it at the Chrome store, and it also works in Edge.

Want to learn more? Visit our Knowledge Base for tips & tricks, video guides, and the latest about all our products. Take advantage of our regular live training sessions. And join the InsideView user group on LinkedIn to learn and share ideas.