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InsideView Drive: Fuel Your Revenue Obsession
June 2, 2016   @   11:30am – 6:00pm

Event held in the Windy City on Thursday, June 2nd to accelerate your lead-to-revenue journey. Attendees learned from industry thought leaders, networked with sales and marketing peers, mingled with InsideView’s executive team, and heard Forrester Principal Analyst, Mary Shea share valuable insight on sales and marketing effectiveness. 

Key Benefits of Attending

FunnelIconFinalInnovate your lead-to-revenue processes and fend off disruption.

LightbulbIconFinalGain fresh ideas on how to engage with a more empowered B2B buyer.

TeamIconFinalEngage with InsideView's executive team, domain product experts, and industry leaders who share their strategies for success.

financialIconfinalParticipate in an exclusive, invitation-only event, designed for executives and business leaders who are obsessed with driving revenue.

cocktailIconRefuel at the InsideView Drive pit stop, networking with peers over a cocktail and a bite.


The Ivy Room
12 East Ohio Street, Chicago, 60611
The Ivy Room is conveniently located in the heart of Chicago’s River North neighborhood, two blocks from the Magnificent Mile and close to the Loop. The closest L stop is the Grand Red Line, just 2 blocks away.  If you are driving, there is a parking lot one block west, with entrances on Ohio between State and Dearborn.



At InsideView Drive, you’ll learn from industry leaders, analysts, and your peers on how they’re owning the lead-to-revenue process.

11:30 AM Registration and Networking Lunch
12:45 PM Welcome and Kickoff
12:55 PM Market Insights to Fuel Your Revenue
Umberto Milletti, Founder and CEO, InsideView
1:15 PM Tune The Sales Force To Enable Perfect Pitch: 
It’s Time to Redesign Selling Systems to Succeed with the Modern Buyer
Mary Shea, Principal Analyst, Forrester
2:00 PM How to Crack the Code of Sales & Marketing Alignment
Tracy Eiler, CMO, InsideView
Andrea Austin, VP, Enterprise Sales, InsideView
2:30 PM Sponsor Lightning Round #1: Solving Real Business Problems
David Kritzman, AVP Enterprise Sales, Marketo
Jeff Day, Vice President of Marketing, Highspot
3:00 PM Break
3:15 PM Market Insights in Action: InsideView Demonstration
Marc Perramond, VP Product Management, InsideView
Adam Perry, Director of Product Management, InsideView
Damien Swendsen, Director of Sales, InsideView
3:45 PM Sponsor Lightning Round #2: Solving Real Business Problems
Sandra Freeman, Head of Marketing, Engagio
Trevor Poapst, VP of Marketing and Sales, Riva
Stephanie Dart, Director of Product Marketing, Microsoft
4:30 PM Expert Panel: How to Operationalize Sales & Marketing Alignment
Tom Lombardo, COO of Digital and Mobility Marketing, JLL
Tim Thorpe, Director of Digital Marketing, Global Marketing & Communications, Black & Veatch
Adrienne Weissman, CMO / Head of Sales and Marketing, G2 Crowd
Mary Shea, Principal Analyst, Forrester
Mike Murray, EVP of Global Sales, Current Analysis
Moderator: John Kelly, CRO, InsideView
5:15 PM Networking Reception




Mary Shea

Principal Analyst, Forrester

Tom Lombardo

COO of Digital and Mobility Marketing,

Adrienne Weissman

Chief Marketing and Revenue Officer,
G2 Crowd

Jeff Day

Vice President of Marketing,

Umberto Milletti


Tracy Eiler


John Kelly


Stephanie Dart

Director of Product Marketing,

Trevor Poapst

VP Marketing and Sales,

Sandra Freeman

Head of Marketing,

Andrea Austin

VP, Enterprise Sales,

Marc Perramond

VP, Product Management,

Tim Thorpe

Director of Digital Marketing, Global Marketing & Communications,
Black & Veatch

Mike Murray

EVP of Global Sales,
Current Analysis

David Kritzman

AVP Enterprise Sales,


In racing and in business, the right sponsors make all the difference. InsideView is thrilled to partner with the below sponsors to deliver a half-day of thought leadership and inspiration. Don’t miss out on our lightning round presentations to learn how our sponsors discuss common business challenges and unique solutions, lapping the competition in the process.


At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world. Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


Engagio is the first platform for “Account Based Everything” (ABE). Our solutions for sales email automation and ABM analytics support account based marketing, sales development, sales and customer success. Unlike traditional “lead-centric” marketing and sales tools, Engagio is “account-centric,” so it helps companies to navigate and engage across target accounts. Find out more and see at demo at engagio.com.


Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.

highspot logo drive

Highspot is the industry’s most advanced sales enablement platform. By surfacing the most relevant content, providing flexible ways to present it to customers, and understanding how it performs across the sales cycle, Highspot delivers visibility and insights that drive engagement, revenue, and customer satisfaction. Learn more about Sales Enablement from our Definitive Guide or Sales Enablement Best Practices.

Riva logo Drive

Riva is the leader in CRM and email integration. Riva helps companies improve CRM adoption and satisfaction, drive sales productivity, and bridge integration gaps between CRM, Line-of-Business, and email systems.


InsideView Drive Media Sponsor

G2 Crowd is the world’s leading business software review platform, leveraging its 70,000+ user reviews read by nearly 600,000 software buyers each month to help them make better purchasing decisions.