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InsideView Drive: Fuel Your Revenue Obsession
June 16, 2016 | Time: 11:30am – 6:00pm

Event held in the Big Apple on Thursday, June 16th to accelerate your lead-to-revenue journey. Attendees learned from industry thought leaders, networked with sales and marketing peers, mingled with InsideView’s executive team, and heard Forrester Principal Analyst, Mary Shea share valuable insight on sales and marketing effectiveness.

Key Benefits of Attending

FunnelIconFinalInnovate your lead-to-revenue processes and fend off disruption.

LightbulbIconFinalGain fresh ideas on how to engage with a more empowered B2B buyer.

TeamIconFinalEngage with InsideView's executive team, domain product experts, and industry leaders who share their strategies for success.

financialIconfinalParticipate in an exclusive, invitation-only event, designed for executives and business leaders who are obsessed with driving revenue.

cocktailIconRefuel at the InsideView Drive pit stop, networking with peers over a cocktail and a bite.


Dream Downtown
355 W 16th St, New York, NY 10011
The Dream Hotel is situated between New York City’s thriving Meatpacking District and charming Chelsea neighborhood.  Using public transit, you can take the A, C, or E train to the 14th street station or drive and park at the hotel valet.  Additional self-parking is across the street.

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11:30 AM Registration and Networking Lunch
12:45 PM Welcome and Kickoff
12:55 PM Market Insights as a Competitive Advantage   Umberto Milletti, CEO, InsideView
1:15 PM Empowering the Modern B2B Seller  Mary Shea, Principal Analyst, Forrester
2:00 PM Crack the Code of Sales and Marketing Alignment
Tracy Eiler, CMO, InsideView
Andrea Austin, VP, Enterprise Sales, InsideView
2:30 PM Sponsor Lightning Round #1: Solving Real Business Problems
David Kritzman, AVP Enterprise Sales, Marketo
Jeff Day, Vice President of Marketing, Highspot
3:00 PM Break
3:15 PM Market Insights in Action: InsideView Demonstration
Marc Perramond, VP of Product Management, InsideView
Adam Perry, Director of Product Management, InsideView
3:45 PM Sponsor Lightning Round #2: Solving Real Business Problems
Marcine Jansen, Director of Customer Success, Engagio
Trevor Poapst, VP of Marketing and Sales, Riva
Jeff Marcoux, CMO Lead, Microsoft
4:30 PM Expert Panel: Revving Your Business Through Sales & Marketing Alignment
Adrienne Weissman, Chief Marketing and Revenue Officer, G2 Crowd
Mary Shea, Principal Analyst, Forrester
Meghan Reed, VP, Senior Business Analyst, Willis Towers Watson
Patrick Donegan, Managing Director, GLG
Moderator: Joe Andrews, VP of Product Marketing, InsideView
5:15 PM Networking Reception



Mary Shea

Principal Analyst, Forrester

Adrienne Weissman

Chief Marketing and Revenue Officer,
G2 Crowd

Jeff Day

Vice President of Marketing,

Umberto Milletti


Tracy Eiler


Marc Perramond

VP, Product Management,

Andrea Austin

VP, Enterprise Sales,

Joe Andrews

VP, Product Marketing,


In racing and in business, the right sponsors make all the difference. InsideView is thrilled to partner with the below sponsors to deliver a half-day of thought leadership and inspiration. Don’t miss out on our lightning round presentations to learn how our sponsors discuss common business challenges and unique solutions, lapping the competition in the process.


At the heart of every successful business are the people who make things happen. Microsoft Dynamics designs modern business solutions that empower individuals with intuitive tools that allow them to do their best work. Our proactive, easy-to-use business applications adapt to the way people and systems work, enabling businesses to rapidly deploy and be forward-looking in an ever-changing world. Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.


Engagio is the first platform for “Account Based Everything” (ABE). Our solutions for sales email automation and ABM analytics support account based marketing, sales development, sales and customer success. Unlike traditional “lead-centric” marketing and sales tools, Engagio is “account-centric,” so it helps companies to navigate and engage across target accounts. Find out more and see at demo at engagio.com.


Marketo provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology.

highspot logo drive

Highspot is the industry’s most advanced sales enablement platform. By surfacing the most relevant content, providing flexible ways to present it to customers, and understanding how it performs across the sales cycle, Highspot delivers visibility and insights that drive engagement, revenue, and customer satisfaction. Learn more about Sales Enablement from our Definitive Guide or Sales Enablement Best Practices.

Riva logo Drive

Riva is the leader in CRM and email integration. Riva helps companies improve CRM adoption and satisfaction, drive sales productivity, and bridge integration gaps between CRM, Line-of-Business, and email systems.


InsideView Drive Media Sponsor

G2 Crowd is the world’s leading business software review platform, leveraging its 70,000+ user reviews read by nearly 600,000 software buyers each month to help them make better purchasing decisions.