GO-TO-MARKET EXECUTION:

Automate and Align Sales and Marketing for Success.

Align revenue teams on the right targets and right markets by feeding them everything they need to win.

%

Sales and marketing alignment drives 36% more business growth.

Source: InsideView, The State of Sales and
Marketing Alignment Report, 2018

Aim sales and marketing at the same targets.

Align your sales and marketing teams around your best prospects by flagging ideal prospects and ABM accounts in your sales and marketing workflows. Then provide guidance on specific marketing and sales plays to orchestrate your engagement and optimize success.

Fuel account-based programs.

Give sales and marketing more ideal prospects to keep your pipeline full and quotas high. Supply current data about your target accounts and every decision-maker on the buying committee. Then expose useful insights and relevant connections, so they can treat every account as if it were the only one.

Visualize performance at every stage of the funnel.

Analyze your go-to-market execution at every stage of the funnel to identify what’s working and where you need to adjust. See performance by segments, focus markets, and ideal customer profiles to track against your plan and optimize for success.