Customer Spotlight Babson College Expands Business Relationships to Drive Revenue
Nancy Doherty
Director, Salesforce Platform,
Babson College
InsideView is an integral part of our data integrity and sales management. Thank you, InsideView team, for exemplifying a rare form of Customer Service in today’s age, and we look forward to continuing our strong partnership.
Industry
Schools & Education
Location
Wellesley, MA
BABSON COLLEGE’S CHALLENGES
Babson College was interested in identifying duplicate, incorrect, and missing data for account records, and an automated data management solution would help them maintain clean data. Many departments were managing program outreach independently, and Babson College wanted a comprehensive data set that would benefit all teams.
Solution
They were looking for a Data.com replacement, and chose InsideView to help them manage ongoing data quality in their CRM. Many of their users are new to Salesforce, and InsideView provides a robust yet easy-to-use solution along with extra support and implementation guidance to help Babson College increase CRM adoption and usage.
Impact
Clean, accurate data now helps the business development team at Babson College to identify and expand their business relationships outside of their current networks. Various business units at Babson College are turning to Salesforce data as their single source of truth.
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