CUSTOMER SPOTLIGHT

Nancy Doherty

Nancy Doherty

Director, Salesforce Platform,
Babson College

InsideView is an integral part of our data integrity and sales management. Thank you, InsideView team, for exemplifying a rare form of Customer Service in today’s age, and we look forward to continuing our strong partnership.

Industry

Schools & Education

Location

Wellesley, MA

BABSON COLLEGE’S CHALLENGES

Babson College was interested in identifying duplicate, incorrect, and missing data for account records, and an automated data management solution would help them maintain clean data. Many departments were managing program outreach independently, and Babson College wanted a comprehensive data set that would benefit all teams.

Solution

They were looking for a Data.com replacement, and chose InsideView to help them manage ongoing data quality in their CRM. Many of their users are new to Salesforce, and InsideView provides a robust yet easy-to-use solution along with extra support and implementation guidance to help Babson College increase CRM adoption and usage.

Impact

Clean, accurate data now helps the business development team at Babson College to identify and expand their business relationships outside of their current networks. Various business units at Babson College are turning to Salesforce data as their single source of truth.