Gainsight Increases Inquiry-to-Opportunity Rate by 3x
Gainsight’s challenges included:
The marketing team chose InsideView Enrich (which is integrated with Marketo) to automatically enrich their leads with consistent, complete data for immediate and accurate lead scoring and routing. As a result, quality leads are passed to sales faster for increased productivity.
Accessing company data in InsideView has been pivotal in Gainsight’s vertical marketing strategy. InsideView’s industry data enables Gainsight to easily segment and target its customers with tailored messages based on their vertical industry, size, and location.
Gainsight’s results using InsideView included:
Inquiry to opportunity rate increased by 300%
Leads per quarter increased by 544%
Wins from marketing-sourced leads increased by 100%
InsideView uses large-scale services via Amazon Web Services to power real-time targeting intelligence for thousands of clients. AWS autoscaling and redundancy capabilities provide InsideView and our customers with a reliable and dynamic system that can adapt to the demanding needs of the modern age, easily updating millions of data records every day.
– Lauren Olerich, Director of Demand Generation