For Market Intelligence, JustEnough Finds InsideView is More Than Enough
JustEnough’s challenges included:
Now with clean data and accurate lead generation campaigns, JustEnough decided to start using InsideView’s data at the top of the funnel by enriching inbound leads. As more and more information was deemed critical to sales and marketing, their web forms grew longer, which resulted in higher form abandonment rates.
With InsideView Enrich, all incoming leads are now automatically enriched with complete contact and firmographic data as the leads are funneled into Microsoft Dynamics CRM. Since InsideView provides a wide range of data, JustEnough shortened their web forms, increasing the chances that leads will fill out the form and click the all-important “submit” button.
With InsideView, JustEnough quickly increased the quality and depth of their marketing data, boosting the effectiveness of their lead generation efforts. As an added bonus, InsideView’s data enrichment let them reduce their long web forms and turn around a high form abandonment rate.
– Caroline Proctor, Chief Marketing Officer