O’Neal Steel Modernizes Their Approach, Increases Lead Quality, and Accelerates Sales Cycles
O’Neal Steel’s challenges included:
To start, O’Neal Steel setup InsideView as the foundation supporting their new lead generation strategy. From there, the team was able to build lead lists based on both demographic data and timely news triggers. New leads were then instantly synced with their existing CRM system.
Beyond just jump-starting their lead generation program, O’Neal Steel turned to InsideView to enrich and qualify incoming and existing leads. With InsideView’s easy integration, every lead that enters their CRM system is automatically enriched and qualified using data and insights from InsideView’s more-than 40,000 sources.
Now, as leads move down the funnel, InsideView monitors accounts through Watchlists that constantly identify timely news events or announcements that can help sales expedite an open opportunity or identify an upsell in an existing account.
O’Neal Steel’s results using InsideView included:
Lead qualification time reduced by 66%
– David Goff, Sales & Marketing Manager