Syneos Health Breathes New
Life Into Sales With InsideView
Syneos Health is a global, top-tier, clinical and commercial professional services company that brings together the best strategic brains in the biopharmaceutical industry with the latest technologies. Their team of 24,000 healthcare professionals across 110 countries works to eliminate the roadblocks, territories, fences, hand-offs and gaps that can hinder the efficiency and speed at which healthcare products get into the hands of those who need them most.
Syneos Health’s challenges included:
Enhancing sales’ ability to track, connect with, and engage valuable contacts as they moved to new roles and new companies.
Building customized, data- and API-driven features that kept accounts automatically up-to-date, yet provided additional control for sales reps to validate refreshed information.
Deploying a successful CRM system that was built on a foundation of accurate, reliable account and contact information.
As Syneos Health rolled out their CRM solution across the company, they saw reliable, accurate data as the key to success, and they chose InsideView to make it a reality. Because Syneos Health serves an industry where contacts frequently move between companies, their sales teams were always in a bind. Company and contact information was constantly changing, which made it difficult to maintain relationships as contacts moved around. Keeping data current wouldn’t only save sales the wasted time of researching leads, it could actually generate signals for new leads and new business. Working with InsideView gave sales the shot in the arm they needed to stay on top of every opportunity.
Syneos Health’s results using InsideView included:
Highlighted revenue growth opportunities by instantly alerting sales reps when contacts moved to new companies.
Improved the adoption and effectiveness of CRM by providing an accurate, reliable source of truth that became the standard for the entire sales team.
Gives sales more relevant and more timely reasons to engage with contacts, based on better and more accurate sales data.
InsideView uses large-scale services via Amazon Web Services to power real-time targeting intelligence for thousands of clients. AWS autoscaling and redundancy capabilities provide InsideView and our customers with a reliable and dynamic system that can adapt to the demanding needs of the modern age, easily updating millions of data records every day.