Telecommunications Software Company Optimizes Expansion to New Markets
Customer Challenges Included:
Understanding their total addressable market
Discovering additional lookalike companies in adjacent markets
Expanding awareness further in Enterprise segment
This company was interested in accelerating their presence in the Enterprise segment. With InsideView’s breadth of companies and contacts and ability to segment by industries, they gained a better understanding of their whitespace along with a clearer view of the companies in their target markets. InsideView’s AI-based data methodology also gives them the confidence that data is constantly updated, so they always have access to the most reliable company data.
RESULTS USING INSIDEVIEW:
– Sr. Director, Data Driven Innovation
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Customer Case Study
Telecommunications Software Company Expands to New Markets by Discovering Whitespace Opportunities
As a leading provider of cloud customer engagement solutions, this organization facilitates more than 14+ billion interactions a year across a multichannel environment. With accelerating market demand to simplify omnichannel engagement, this company was seeking a way to optimize their expansion approach.
To achieve this, they needed to broaden their understanding of their total addressable market (TAM), identify potential adjacent markets, and discover companies where they would have the most immediate impact. After reviewing several other data solution partners, they found InsideView to provide the breadth of insight needed to better understand their whitespace.
Results Using InsideView
- Expanded market by adding new look-a-like companies to nurture funnels based on current customer profiles.
- Gained enhanced understanding of whitespace opportunities in adjacent markets, with potential for market expansion.
- Created a data-driven innovation group within Technology Operations designed to further improve internal processes.
- Enhanced adoption and effectiveness of CRM usage by providing a more accurate, reliable source of truth
- Understanding their total addressable market
- Discovering additional lookalike companies in adjacent markets
- Expanding awareness further in Enterprise segment
“Access to InsideView’s breadth of companies and industry segmentation data has been game-changing. No other provider could show us the broader white space and the breadth of additional companies that would find immediate benefits of our solutions. InsideView also has a team of people we can count on, providing services on top of data, ensuring we have everything we need to be successful.”
– Sr. Director, Data Driven Innovation
Customer Identifies Broader Total Addressable Market and Targets Additional Look-a-like Companies to Drive Revenue Growth
This company was interested in accelerating their presence in the Enterprise segment. With InsideView’s breadth of companies and contacts and ability to segment by industries, they’ve gained a better understanding of their whitespace along with a clearer view of the companies in their target markets. InsideView’s AI-based data methodology also gives them the confidence that data is constantly updated, so they always have access to the most reliable company data.
Expands Reach by Targeting More Look-a-like Businesses in Adjacent Markets
By starting with known adjacent markets such as Financial Services, Customer Care, TeleServices, and Business Process Outsourcing (BPOs), InsideView provided look-a-like companies in these industries that had similar firmographic characteristics as this company’s current customers. They were able to further break down sub-industry classifications under each segment — such as mid-tier banks, credit unions, and insurance providers within Financial Services. With this expanded set of new companies in new, more refined, target markets, they can continue with more focused market research and driving more pin-pointed lead generation campaigns.
Creates Data-Driven Innovation Group to Drive Company-Wide Efficiencies with Insights
They recently created a new, data-driven innovation group within their Technology Operations department to evaluate systems and efficiencies across the company. With InsideView’s data, a team of data analysts work with all cross-functional departments to review and evaluate the data their systems are providing, and how they can leverage insights to drive greater efficiencies across the organization.