Welocalize Translates InsideView’s Market Intelligence into Faster Lead Engagements
WeLocalize’s challenges included:
InsideView enables Welocalize to build lists based on criteria that best fits with their valuable communications translation services, which in their case is company size and geographic reach. They then use InsideView to identify individuals in roles most likely to need translation services, such as localization, marketing, procurement, and documentation. The lists are then passed to their sales teams, who start reaching out.
Welocalize wanted a single solution that streamlined their lead-to-revenue journey and helped them scale their business under their new sales structure. Putting valuable lead and client insights at the fingertips of both sales and marketing was critical. Research now begins and ends with InsideView, eliminating time wasted on manual research and speeding insights to the sales reps as they engage with leads. InsideView has given Welocalize the ability to create target company and contact lists, and then find new leads, qualify them, and quickly uncover conversation starters
InsideView uses large-scale services via Amazon Web Services to power real-time targeting intelligence for thousands of clients. AWS autoscaling and redundancy capabilities provide InsideView and our customers with a reliable and dynamic system that can adapt to the demanding needs of the modern age, easily updating millions of data records every day.
– Monique Nguyen, Director of Business Development