CallRail

CallRail Expands Reach to New Look-a-like Businesses

CallRail provides call analytics to data-driven marketers so they can improve customer acquisition. Delivering intuitive self-service software to businesses that care about phone calls, CallRail enables smart marketers to know what makes their phone ring.

CALLRAIL’s challenges included:

Understanding the total addressable market

Identifying industries and sub-industry classifications

Increasing reach to various market segments

CallRail tracks phone calls from online and offline marketing campaigns, and provides insight into which campaigns are working best. In a similar manner, InsideView helps CallRail understand its customer base and provides insights into its highest performing market segments. Using InsideView’s comprehensive industry coverage and classifications, CallRail was able to solidify its go-to-market strategy and confidently begin expansion into new market segments.

CALLRAIL’s results using InsideView included:

Expanded market to new target accounts based on look-a-like modeling, enabling CallRail to aggressively go to market with competitive value offerings that are relevant for target markets

Improved marketing campaign effectiveness with increased email deliverability and conversion rates for nurture campaigns, and gained improved performance on inbound lead channel

Built strong data foundation between sales and marketing with more aligned data handoffs within a common revenue department.

InsideView uses large-scale services via Amazon Web Services to power real-time targeting intelligence for thousands of clients. AWS autoscaling and redundancy capabilities provide InsideView and our customers with a reliable and dynamic system that can adapt to the demanding needs of the modern age, easily updating millions of data records every day.

“InsideView gives us a very unique ability to identify organizations using their AI algorithm and proprietary classification system. We can now find market segments that were difficult to identify in other ways, and the volume of data enables us to vastly increase our reach. We can also aggressively go-to-market with competitive value offerings that are relevant for those targeted businesses.”
– David Schroeder, Conversion Optimization Manager, CallRail

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Customer Case Study

CallRail Expands Reach to New Look-a-like Businesses

CallRail provides call analytics to data-driven marketers so they can improve customer acquisition. Delivering intuitive self-service software to businesses that care about phone calls, CallRail enables smart marketers to know what makes their phone ring. While they’ve been successful in targeting marketing and advertising agencies, CallRail was looking to gain a better understanding of their total addressable market, segment their customer base for improved messaging, and understand market expansion opportunities based on their highest performing segments. CallRail also needed better sub-industry classifications, along with more accurate data to understand how to reach these segments. And InsideView is able to provide the data and technology to support all these initiatives.

Results Using Insideview

  • Expanded market to new target accounts based on look-a-like modeling, enabling CallRail to aggressively go-to-market with competitive value offerings that are relevant for target markets.
  • Improved marketing campaign effectiveness with increased email deliverability and conversion rates for nurture campaigns, and gained improved performance on inbound lead channel.
  • Built strong data foundation between sales and marketing with more aligned data handoffs within a common revenue department.

Callrail’s Challenges

  • Understanding the total addressable market
  • Identifying industries and sub-industry classifications
  • Increasing reach to various market segments

Callrail’s Most Profitable Customer Segments Drive Focus Areas For Market Expansion

CallRail tracks phone calls from online and offline marketing campaigns, and provides insight into which campaigns are working best. In a similar manner, InsideView helps CallRail understand its customer base and provides insights into its highest performing market segments. Using InsideView’s comprehensive industry coverage and classifications, CallRail was able to solidify its go-to-market strategy and confidently begin expansion into new market segments.

Increases Market Presence, Positive Outlook on Growth
The marketing team at CallRail uses InsideView’s high volume of quality data to closely monitor how they’re targeting companies, and dynamically fine-tune the messaging for these companies. With email deliverability rates north of 80%, CallRail has also seen an increase in open rates and conversion rates. As CallRail continues to expand their presence among advertising agencies, they feel

Expands Reach to New Look-a-like Businesses Within Target Market
What started with an initial need for contacts quickly pivoted to an account-based marketing (ABM) strategy that strengthened CallRail’s outbound efforts. InsideView Apex provided very granular visibility into CallRail’s leads, including companies that were similar to CallRail’s most profitable segments. With a targeted list of recommended look-alike companies, segmented by territory and sub-industry, CallRail doubled-down on these businesses, and increased alignment and collaboration between sales and marketing with smoother data handoffs

Customer Quotes

“InsideView gives us a very unique ability to identify organizations using their AI algorithm and proprietary classification system. We can now find market segments that were difficult to identify in other ways, and the volume of data enables us to vastly increase our reach. We can also aggressively go-to-market with competitive value offerings that are relevant for those targeted businesses.”

 “The customer support from InsideView has been hands down, one of the best support experiences I’ve had with any data vendor, or any company, ever. It’s been incredibly refreshing that after the sales process, I was very carefully introduced to the product, and had a very talented and attentive support team that was highly invested in our success. That, to me, is a major selling point for InsideView.”

“InsideView’s recommendation engine is a really powerful application of the data resources behind the machine. It gives us clear signals for understanding and targeting companies that may already be looking for a solution like ours.”

– David Schroeder, Conversion Optimization Manager, CallRail