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InsideView Data Integrity

There’s no doubt that a rich, accurate database, filled with reliable and up-to-date information on your customers and prospects, increases productivity and efficiencies across all teams. But when dashboards and visualizations are also delivered straight to your CRM, you have clear visibility into how your data quality is improving over time.

InsideView Data Integrity is a customer data management solution that automatically cleans, monitors, and unifies your CRM records with the most reliable, up-to-date information. Actively manage your data quality, so your business can confidently make decisions in driving revenue and improving operational effectiveness.

At any given time, the average B2B database is 25% inaccurate — Source: SiriusDecisions

77% of companies believe their bottom line is affected by inaccurate data — Source: Harvard Business Review

Clean and enrich your CRM with an integrated solution

Keep your CRM data clean for a consistent, unified view of your customers and prospects.

  • Clean and append accounts, contacts, and leads in your CRM.
  • Unify customer data with standardized and up-to-date information.
  • Evaluate sales performance with accurate territory assignments.
  • Automatically keep your CRM records current.
  • Have precise control in governing how, when and where your data flows


Enhance business processes to drive faster revenue growth

Enable smoother workflows throughout the lead-to-revenue cycle.

  • Automate account hierarchies (or family tree linkages).
  • Score and route leads appropriately with configurable lead-to-account mapping.
  • Discover new revenue opportunities within ecosystems.
  • Run email validations for all your CRM contacts


Visualize and monitor data health to improve operational effectiveness

Gain actionable insights into the ongoing health of your CRM

  • View matched and updated records through interactive trend graphs.
  • Monitor and measure data health with at-a-glance comparisons over time.
  • Access dashboards that include insights into how data quality is improving over time.
  • Easily understand and identify duplicates, out of business companies, past employments, and more.



  • Data coverage spanning 19M companies and 100M decision makers.
  • Update your account, contact, and lead records with 80+ fields of information.
  • Data integrates seamlessly with and Microsoft Dynamics 365.
  • Automate family tree linking and lead-to-account mapping.
  • Enhanced AI-powered matching that enables higher match rates, accuracy, and flexibility in match logic.
  • Control which records are managed, fields updated, and frequency of updates.
  • Manage all or a segment of your records, and assign rules that control the update behavior.
  • Run email validations on all your CRM contacts and leads.
  • Interactive trend graphs with matched and updated records.
  • Dashboards that include insights such as number of family tree linkages, duplicates, past employments, lead-to-account mapping, and more.
  • Visual comparisons to show data health over adjustable time periods.
  • ISO-security certified.


The InsideView Advantage

InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based enterprise B2B data platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.