Discover the Path to Cleaner Data
You may not have realized it, but your sales and marketing data is pretty dirty. In fact, SiriusDecisions found that 25% of the average B2B database is inaccurate at any given time.
Two factors conspire to turn your valuable sales and marketing data into a liability: growth or shifts within your company, and time.
Even if you are adding accurate data into your database, it’s still decaying little by little, everyday. As your dirty data accumulates over time, the amount of money and time it takes to fix the problem and clean your database grows exponentially.
In this eBook, you will learn how to:
- Recognize if your data needs a refresh
- Prioritize what you should keep and purge
- Put best practices in place for better data moving forward