Unlocking Revenue Performance in the New Normal

Practical Advice on How to Survive and Even Thrive in the New Economy

Every business leader is dealing with the challenges of navigating in the current economic climate.There is much to learn from the experience of others who are rapidly adapting.

This new research builds on the original findings published in the book “Aligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth (Wiley, 2016).” This award-winning book has sold more than 20,000 copies worldwide.

In this eBook, you will learn how to:

  • Create a customer data management strategy
  • Refresh your target account strategy for a post-COVID world
  • Use data signals to help your company focus in the right direction
  • Align your revenue teams around key metrics and processes to ensure revenue performance