5 Ways to Align for ABM Success
Aligning Sales and Marketing Teams
One of the recurring themes in any conversation about creating a successful ABM strategy is the need for alignment between sales and marketing. The problem: most people have heard this statement so often over the years, it has become a cliché.
Tracy Eiler, CMO, InsideView and Andrea Austin, VP Sales, InsideView share 5 ways to get sales and marketing on the same page. They even share questions to ask each other to help initiate productive conversations.
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