The Modern Guide to Social Selling
How to Engage with the Evolved B2B Buyer
Over 75% of B2B buyers use social media to make purchase decisions, yet only 31% of B2B companies have implemented a formal social selling program. It’s time for sellers to adapt to this evolved buying process or risk significant impact on bottom line. The Modern Guide to Social Selling highlights:
- Key business drivers for implementing a social selling program
- How social-centric strategies increase the effectiveness of sales and marketing programs
- Why leveraging social intelligence gives you a competitive edge
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