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4 Ways to Improve Account-Based Marketing with Sales & Marketing Alignment

4 Ways to Improve Account-Based Marketing with Sales & Marketing Alignment

Success with account-based marketing takes more than just a refreshed focus on accounts; it requires tight alignment between sales and marketing teams to be sure the right message consistently hits the right targets.

Use these four tips to ensure your teams are working together in the areas that matter most in order to build a successful ABM program.

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