The Unexpected Secret Ingredient for Winning in a Virtual Sales World

 


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The Unexpected Secret Ingredient for Winning in a Virtual Sales World

Truth About Virtual Selling: Why It’s Difficult

  • At least 50% of your prospects are not a good fit for what you sell.
  • 18 is the average number of calls it takes to reach a buyer.
  • 140 number of emails a buyer receives daily; opens ~20% and clicks on just 2%.

Secret Ingredient: Reliable CRM Data

  • Know Who to Sell to and Why
  • Get Engagement
  • Communicate Value
  • Close
  • Sell More

Poor data results in poor outcomes

Sales Suffer when Data is Bad: Questions to Ask Your Ops Team

  • 1. How often is firmograpic and industry data updated?
  • 2. Do inbound leads get validated and appended?
  • 3. What’s the average age of contact/account records?
  • 4. How often do we formally clean our CRM data?
  • 5. How are intent signals captured?

Sales Suffer when Data is Bad: Questions to Ask Your Ops Team

ONLY 24% agreed their sales organization is highly confident in CRM data.

Managing Your Data as a Corporate Asset

AT LEAST 70% of revenue leaders say data management is a high priority.
65% are manual cleaning or doing nothing.

Why it matters: bad CRM data impacts every part of the revenue cycle

Find

  • Wasted money paying for duplicate records
  • Wasted effort from old and irrelevant data

Engage

  • Poor lead-to-account mapping causes ABM problems
  • Poor sender reputation

Close

  • Territory misalignment
  • Lost revenue opportunities from incorrect lead routing

Grow

  • Inability to have productive upsell conversations
  • Poor reporting

THE INSIDEVIEW ADVANTAGE

InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies.

Contact: psadvisors@insideview.com | www.insideview.com

Set up your Data Activation Service today!

We work quickly to get you on your way to healthy data governance with InsideView Data Integrity. For example, we can activate up to 50K records in less than 2 weeks.

Contact us today to set up a free 30-minute consultation to discuss your unique data challenges.