SIRIUSDECISIONS REPORT

Data Strategy Implementation Process

A seven-step process for auditing, cleansing, and managing data.

Most organizations agree that data is a strategic lever for the business, yet few have truly harnessed its power.

This SiriusDecisions Core Strategy Report highlights the seven steps required to implement an effective sales and marketing data strategy that ensures responsiveness to the needs of the people using the data and enables interlock and coordination across revenue-generating teams.

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