FORRESTER REPORT

The B2B Marketer’s Guide to Benchmarking Customer Obsession Maturity

The B2B Marketer’s Guide to Benchmarking Customer Obsession Maturity

Unprecedented changes in buyers’ behavior, digitally disruptive business models, and fast-paced technology evolution have forever changed your competitive landscape. Placing the customer at the center of your total operating model is the only way to outpace the competition. In fact, companies that are customer-obsessed are more than 2X more likely to report revenue growth than those that aren’t.

Ready to get started?
This Forrester report provides a framework to benchmark your progress against peers’, and outlines recommended next steps to take on your journey to becoming customer-obsessed.

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