B2B Data Management:
3 Steps to Improve Data Integrity
Turn Your Data Complexity into a Strategic Asset
View the webinar recording to learn how to turn data into a strategic asset by considering key aspects while making improvements to your customer data management process.
Key take-aways this session will cover are:
- Marketing’s growing role in managing customer data
- Approaches to consider in developing a holistic data governance strategy
- Practical steps to start gathering and utilizing the right data to improve marketing campaign effectiveness
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