Vice President, Principal Analyst
Chief Marketing Officer
Account-Based Marketing is a red-hot topic. But while there’s a seemingly endless amount of buzz around ABM, the truth is many companies are struggling to operationalize and drive value from an account-based strategy.
Now it’s time to move beyond the basics.
Hear from guest speaker Laura Ramos, Vice President and Principal Analyst at Forrester, along with Tracy Eiler, CMO at InsideView, who reveal new thinking on how to plan and operationalize your ABM initiative based on real-world learnings from early ABM adopters.
Attendees will be equipped to:
- Develop an action plan to identify the right targets for your program
- Use insights to scale personalized ABM activity
- Avoid common obstacles to operationalizing ABM
This on-demand webinar is packed with the most thorough, tactical ABM advice you’ve seen yet!