Data Integrity | Best Practices in B2B Data Management by Jama Software

This session was presented by Drew Keenan at OpsStars 2020: The Rise of Ops Virtual Event

Join Drew Keenan, Director of Business Intelligence and Sales Operations at Jama Software, who will share learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams through improved data quality.

Key takeaways:

  • How to identify the best opportunities from your target accounts based on a complete view of your customers and their related entities
  • How to align marketing and sales around a “single source of data truth” that fuels revenue growth
  • How to measure the success of account-based targeted marketing

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