Data Integrity | Best Practices in B2B Data Management by Jama Software
This session was presented by Drew Keenan at OpsStars 2020: The Rise of Ops Virtual Event
Join Drew Keenan, Director of Business Intelligence and Sales Operations at Jama Software, who will share learnings from Jama’s journey to develop a single source of truth for customer data, enabling them to increase confidence and trust across sales and marketing teams through improved data quality.
- How to identify the best opportunities from your target accounts based on a complete view of your customers and their related entities
- How to align marketing and sales around a “single source of data truth” that fuels revenue growth
- How to measure the success of account-based targeted marketing
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