SVP Global Sales and Marketing
VP of Customer Experience
This 20 minute session was presented at The Forrester B2B Summit, North America, May 2021 Virtual Event
In a digital first age, the key drivers for revenue are automation, the right technology stack and an account based strategy. All these require a good foundation of B2B data and continuous data management. Join this session to learn more about the strategy, process and the new data steward program in Hitachi’s lead-to-revenue journey.
- What are the key pillars for enterprise level sales and marketing technology stack
- How Hitachi Solutions is managing their B2B data quality