CRM Data Strategy Workshop
Using Data for Conversational Marketing

This session was presented by Sean Whiteley, Co-founder of Qualified.com at the CRM Data Strategy Workshop at OpsStars 2020: The Rise of Ops Virtual Event

Data hygiene and conversational marketing are the future of B2B buying. Conversational marketing is a powerful strategy that can help you engage with prospects and customers in real-time. And to do it in the right way, you need a strong data foundation.

Key takeaways:

  • What is conversational marketing (it’s more than just a chatbot!)
  • How is conversational marketing a game changer for ABM
  • Why data integrity is so important for conversational marketing

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