CRM Data Strategy Workshop
Demand Generation During Demanding Times

This session was presented by Neha Shah, Director or Product Marketing, Salesforce at the CRM Data Strategy Workshop at OpsStars 2020: The Rise of Ops Virtual Event

How you engage at this moment is critical. In a time of crisis, it requires a pivot to become more account-centric and keep a single view of the customer across different teams, tools and technologies.

Key takeaways:

  • Why ABM success relies on data
  • Key Ingredients to an Effective ABM Program
  • How to coordinate engagement through unified data, technology, and teams
  • Checklist to get your data in shape for ABM

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