ON-DEMAND SESSION

CRM Data Strategy Workshop
Demand Generation During Demanding Times

This session was presented by Neha Shah, Director or Product Marketing, Salesforce at the CRM Data Strategy Workshop at OpsStars 2020: The Rise of Ops Virtual Event

How you engage at this moment is critical. In a time of crisis, it requires a pivot to become more account-centric and keep a single view of the customer across different teams, tools and technologies.

Key takeaways:

  • Why ABM success relies on data
  • Key Ingredients to an Effective ABM Program
  • How to coordinate engagement through unified data, technology, and teams
  • Checklist to get your data in shape for ABM

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