Insideview technographic data Pinpoint Ideal Prospects Based on Technologies They Use

If your ideal customers use specific technologies, then technographic data is a gold mine.

Technographic data — also known as technographics — gives you insights into the hardware and software your target accounts use and need. Imagine the time you could save and the deals you could close by knowing exactly which companies to target and which to weed out.

Get more great prospects

Identify accounts that are a great fit for your technology — or not

Technographic data empowers you to focus exclusively on accounts that can use what you sell, so you can:

  • Find more ideal prospects and expand your addressable market
  • Plan impactful, custom offers and campaigns
  • Target your advertising
  • Prioritize your sales motions
  • Increase your relevance and customer engagement
  • Forecast more accurately
  • Stop chasing dead-end leads

Target more precisely and watch the ROI stack up

Technographic data empowers you to focus exclusively on accounts that can use what you sell, so you can:

  • Save sellers’ and marketers’ time
  • Reduce marketing campaign costs
  • Accelerate sales cycles
  • Increase win rate
  • Improve your buyers’ experience, which translates into trust and larger deal sizes

Our customers report a lift in marketing and sales ROI from using technographics

Up to 3x higher response rates to demand generation programs


Up to 78% more cost-effective spend due to more targeted outreach


Up to 51% higher likelihood by sales to establish successful contact with targeted prospects


Up to 57% decrease in time to close new deals

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Choose the industry’s leading technographic data

InsideView technographic data is powered by DemandMatrix, the market-leading technographic data provider.

  • 82 million domains tracked
  • 18,000+ technologies covered — 3x – 5x competitors
  • Includes both front-end and back-end technologies
  • Data is refreshed regularly
  • Customized technographic intelligence not available from any other provider

Get our technographics your way

Whether you want to narrow a list, expand your market, or deeply understand a specific account, you can access our technographic data when and where you need it, across our product line.

InsideView Cardlytics Customer


Integrated across the InsideView product line: InsideView Insights, InsideView Apex, InsideView Target, InsideView Data Integrity, and InsideView APIs

82 million domains tracked

18,000+ technologies covered — 3 – 5 times more than any other provider

Includes both front-end and back-end technologies

Highest predictive qualification score among providers

Customized technographic data sets: IT spend, revenue potential, next technology purchase, ISV/SI intelligence, technology skill sets

Quarterly updates

InsideView’s world-class support

Strict data usage policy—Your data is always and only your data

ISO-security certified

If you don’t understand your prospective customer’s existing technologies and problems, you can’t become their true trusted advisor. It’s that simple. … DemandMatrix gives us the insights we need to become trusted advisors.”

Makoto Ishizaka

Go-To-Market Lead, Microsoft

The InsideView Advantage

InsideView solutions are powered by the InsideView Platform, the industry’s most reliable, relevant, and rich source of B2B data and intelligence.

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